Once the AdEx is fully operational, it will kick of with Stremio as the exchange’s first
publisher. The expertise in the video entertainment industry that we have will help us quickly
attract other similar publishers looking for an efficient way to monetize.
Advertisers will be attracted by the platform’s merits – clear and transparent reporting, limited
to no possibility of ad fraud, cross-platform/device availability, exceptional user targeting, etc.
Further to that, AdEx token holders will be incentivized to bring more advertisers to the
platform as they would benefit from a more active ad property marketplace.
Last but not least, we will invest a significant effort working with ad blocker providers in order
to get AdEx ads whitelisted. We are positive that this effort will be rewarded as AdEx will
stand for “clean”, targeted and meaningful advertising, and will offer ad blockers the option to
monetize whitelisting the rewards via smart contracts.